Product Launch Formula

Hello all,

Got a real sweet treat for you all today - not one, but TWO free videos!

These are additional posts from Jeff Walker in his Product Launch Formula 3.0 series. The first video is already up for grabs (see my previous post for more info).

In the next video, Jeff goes on to talk about famous product launches that, well, let's just say didn't quite go to plan! But you know what? They were still very successful (we're talking about them after all). Jeff goes into details on the video, but one of the main reasons that the launches still clocked up MEGA sales is that the didn't have a single point of failure (more on this later).

The second video contains a direct comparison from Jeff on his product launch formula and the sales and marketing techniques used by a little known computer company. Here's a clue - they make the iPod! Jeff does a great job of breaking down the company's marketing strategy for the launch of the recent iPhone 4.

By the way, in case you want to get to know Jeff, here he is.


Hope you enjoy the videos!

Martin