We've all been there, right?

Hi!

I'm Martin and welcome to Find Best Niche Markets, my blog on everything affiliate marketing related! (This is me - check out my welcome page for more information)

I set this blog up for two reasons. One - I wanted to create a domain offering help and support to struggling online marketers, as well as handy hints, tips and advice.

Two - I wanted to create a community of users and visitors each sharing important information and support in the hope that YOU guys might teach ME a thing or two as well! You're never too old to learn!

Let's be honest.

How many hours have you spent pouring effort into marketing campaigns that have just been wasted?

Campaigns where you're targeting the wrong people in an incorrect way in too broad of a niche?

Maybe you've jumped into PPC campaigns a little early and have spent A LOT of time and money on campaigns that aren't going anywhere?

Brother (or sister), I feel your pain!

One of the first campaigns I started was about hypertension and high blood pressure. I spent hours on Clickbank looking for hypertension products and natural remedies that I thought people might want to buy.

I went full throttle at it, signing up to affiliate programs left right and centre. I even bought my own website BEFORE I MADE A SINGLE SALE as I was so sure I was doing things right.

The site, by the way, is here, in case you want to have a look and see where I went wrong. Just don't expect it to be up for much longer!

It was only after a month or so of constant slogging that I realised I must be doing SOMETHING wrong....so I went back to basics and looked at my keywords.

It's all well and good writing article after article such as Hypertension Symptoms and Signs and Cure Hypertension Without Drugs because you have an e-book to sell detailing all sorts of natural therapies that can work wonders for hypertension, but it's not going to make you any money.


Let me explain.

Do you think the average person typing in "cure hypertension without drugs" is looking to buy a product that helps their hypertension? Of course not. They're looking for information on what kind of diet changes they need to make, whether green tea really is good for the heart, how much exercise they should be getting.

Probably the one thing they DON'T want to do is buy a drug or book or CD of breathing exercises because they want to lower their hypertension by themselves naturally!

Sounds simple right? And I think you can imagine how stupid I felt when I eventually came to that conclusion! Still, we all make mistakes I guess :)

To be successful in any niche, you have to think about WHAT THE CUSTOMER IS TYPING INTO THE SEARCH ENGINE. As we've seen, people going for "natural hypertension cures" are not usually looking to buy anything.

However, someone looking for "cheap upper arm blood pressure monitors" has much better customer potential (spot the 'key' keyword "cheap", meaning they are looking to make a purchase but want to save money).

The most important part is the keywords that you use, although we'll get into more details with this in future posts.

For now, remember to keep in mind your customers (and they are customers, rather than 'targets' as I've seen some marketing sites refer to them. Having a personal touch with them will reap you dividends in the future).

Think about what they are searching for, what their needs are, what they are looking to solve by going on Google in the first place. This is always a good place to start.

Peace out,

Martin